About
Michael Sutyak is a dynamic growth and product leader and entrepreneur based in San Francisco and Los Angeles California. With a proven track record of driving over $100M in revenue for brands like Lyft, Airbnb, and Unilever, he specializes in designing data-driven growth strategies and innovative product solutions. As the Founder and CEO of Forge New, Michael combines analytical rigor with creative partnerships to scale impactful businesses.
Experience
At Forge New, Michael serves as Founder and CEO, collaborating with large-scale creators like LikeNastya and Artlanta to launch tech-enabled products. He has executed large-scale influencer marketing campaigns driving significant brand visibility. In addition to his creator partnerships, Michael has worked with some of the most prominent brands in the world, Including Unilever, Airbnb, Uber, Lyft and more.
Michael has extensive experience working on consumer products and AI-enable apps and SaaS platforms. He uses this experience to bring value to both his business and creative partners.
Career
Michael’s career is defined by his ability to blend data science, product innovation, and marketing to deliver measurable results. As a trained engineer from Cornell University, he has led cross-functional teams at startups and global brands, scaling user acquisition, retention, and revenue. His expertise in A/B testing, machine learning, and influencer marketing has driven transformative growth for consumer platforms, from gaming (KIXEYE) to streaming (Tubi) and experiences (Airbnb). Michael continues to shape the future of digital products through his ventures, Forge New and Catalyst Growth Partners, partnering with creators and companies to build sustainable, high-impact businesses.
